30 Years of Craft. 4 Months to Go Digital.
Shanthi Gold has been crafting jewelry in Surat for 30 years. They came to Kwiqwork with a vision: put 300+ designs and 150+ artisans into the hands of customers across India — on their phones. We launched in 4 months with a 4.9-star rating.
4.9★
App Store rating
4 mo
Idea to launch
300+
Jewelry designs
150+
Featured artisans
They Didn't Need Just Developers
Shanthi Gold needed a partner who understood commerce — not just code.
E-Commerce Expertise
We've built and sold products ourselves. We understand catalog management, pricing psychology, checkout friction, and the UX of high-value purchases — we don't just install WooCommerce.
Business Understanding
The first conversation wasn't about technology. It was about daily gold rates, artisan relationships, and tier-2 city buying patterns. We understand the business before we write a line of code.
Go-to-Market Thinking
Post-launch is where most agencies disappear. We helped plan app store optimization, influencer outreach strategy, and customer acquisition — because features are useless without users.
Every Feature Earns Its Place
8 core features designed around how jewelry buyers actually shop — trust, discovery, and seamless transactions.
Jewelry Catalog
Browse 300+ designs with high-quality photography and detailed product specs
Real-Time Pricing
Live gold rate integration — prices update daily based on MCX rates
Artisan Profiles
Showcasing 150+ artisans with craft stories and signature collections
Secure Checkout
Razorpay integration with multiple payment methods and UPI support
Order Tracking
Real-time shipment tracking with WhatsApp notifications
Wishlist & Sharing
Save designs, share with family for gifting decisions
Custom Orders
Request custom jewelry with direct artisan communication flow
After-Sales Support
In-app warranty management and polishing/repair scheduling
Concept to Launch in 4 Months
A disciplined build where every phase delivered something shippable.
Discovery & Design
Business requirements, user journey mapping for gold buyers, UI/UX for high-trust commerce. Designed to build trust at every step — critical for high-value purchases.
Core Build
React Native app with full catalog, artisan profiles, live pricing, and checkout. Node.js backend with inventory management. Daily client reviews to validate every feature.
Launch & Adoption
App store submissions, go-to-market support, influencer outreach strategy. Post-launch analytics tracking to monitor user behavior and drive the 4.9-star rating.
Technologies Used
Cross-platform mobile-first with a modern, scalable backend.
Digitize Your Business
We build commerce products — apps, platforms, and the go-to-market thinking to fill them with users.
Questions About This Project
Common questions about how we built Shanthi Online Gold and what it means for commerce projects like yours.
We went from initial brief to app store launch in 4 months. This included UI/UX design, development for both iOS and Android, integration with payment gateways, catalog management setup for 300+ jewelry designs, and the artisan network structure. The 4-month timeline was possible because of clear scope definition and daily client communication.
Digitizing Your Business? We Understand Commerce.
We've built e-commerce for jewelry, textiles, and more. We understand the business — not just the code.